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This pathway introduces students to the basic concepts of business, finance, management and marketing with a first level course of either Principles of Business and Finance, Marketing, or Sports and Entertainment Marketing I. The focus of this pathway is to provide students the opportunity to acquire an understanding of the economic impact and marketing strategies for hospitality and tourism destinations. Emphasis is on destination complexity, customer relations, economics, legal and ethical responsibilities, safety and security, and tourism promotion. This pathway also provides students work-based learning opportunities to solidify these concepts through cooperative education, internships, or job shadowing. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.