In this pathway, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights, business foundations, concessions and on-site merchandising, economic foundations, human relations, and safety and security. Students will also acquire an understanding of selling, promotion, and market planning of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships.

 

Course sequence

Sport & Event Marketing I

Sport & Event Marketing II

CTE Advanced Studies, CTE Apprenticeship, or CTE Internship

Supporting courses

Microsoft Word & PowerPoint

Career Management

IB Personal & Professional Skills

Entrepreneurship I

info

Articulated Credit

Articulated credit is earned as a result of a student's completion of a CTE course and meeting the the following qualifications:

Additionally, students must enroll in a NC community college within two years of high school graduation and meet the following criteria:

  • Final grade of B or higher in the high school course AND
  • Proof of Learning (POL)
    • CTE post assessment
      • Score of 90 or higher
    • Performance-based Measurement (PBM)
      • Meets course proficiency
    • Industry Credentials
      • Courses that have industry credentials as proof of learning will follow the procedure for Credit for Prior Learning as outlined in NC Community College System Curriculum Procedures Reference Manual (https://www.nccommunitycolleges.edu/sites/default/files/academic-programs/crpm/attachments/section1911feb2022creditforpriorlearning.pdf).

Community college officials must verify eligibility of the courses listed on the submitted high school transcript to receive articulated credit. Students may be asked to submit additional supporting documentation or demonstration to receive credit. Colleges must follow the criteria of the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) in awarding credit.

Microsoft Word & PowerPoint

OST 136 Word Processing

Supporting schools



Cuthbertson High School Forest Hills High School Marvin Ridge High School Monroe High School Parkwood High School Piedmont High School Porter Ridge High School Sun Valley High School Weddington High School

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